This 2025 is undoubtedly being a very special year for Ubicuity. As the months go by, we continue to add events and experiences that are helping us to grow as a team, as a project and as a value proposition within the world of immersive technology.

In these first months we have had the opportunity entrepreneurship such as: 4YFN (within the framework of the Mobile World Congress in Barcelona), the eMerge Americas acceleration programme in Miami and OpenExpo Europe 2025 in Madrid. Each one has brought us something different, but they have all reaffirmed our vision: innovation must be at the service of people.

4YFN event: innovation, connections and a window to the future

Our first big stop of the year was 4YFN (Four Years From Now), the startup and entrepreneurship event at the Mobile World Congress. This space has become a key meeting point for those of us building innovative solutions with global ambition.

Ubicuity was present at the event showing how we apply extended reality (XR) to transform physical spaces into immersive experiences with social impact. For several days we were able to share our proposals with industry professionals, investors, media and other entrepreneurs who came with great interest to learn more about our approach.

The best thing about 4YFN was the number of valuable conversations that arose naturally. Beyond the classic networking, there was active listening, genuine curiosity and many shared ideas that have continued to accompany us these months. It was also a good opportunity to reaffirm that there is a great interest in XR solutions applied to learning, health or culture, as long as they are designed with purpose.

New perspectives from the eMerge Americas ecosystem

A few weeks later, we had the great opportunity to participate in the eMerge Americas accelerator programme in Miami. This has been one of the most important international milestones for us to date, as it allowed us to get in direct contact with the US tech and innovation ecosystem.

The programme included mentoring, strategy sessions and visibility opportunities of great value, especially for growing technology companies like ours. There, we shared space with startups from different parts of the world and were able to contrast visions, detect opportunities and better understand how the North American market is moving around technologies such as XR, artificial intelligence or immersive education.

In addition, eMerge Americas served as a springboard for us to start thinking on a global scale. We came back with new perspectives, partnerships to explore and the motivation to continue expanding the scope of our solutions, without losing our essence.

OpenExpo Europe: ethical and inclusive open innovation

Our third major stop was OpenExpo Europe 2025, held in Madrid. This event, focused on free and open source software, open technologies and responsible innovation, fits very well with our work philosophy. Here the focus is not only on the technical, but also on the impact that technology generates in society.

At OpenExpo we share experiences with professionals who, like us, understand that technology cannot be separated from ethics, inclusion or accessibility. We talked about the role of extended reality as an educational and therapeutic tool, about the design of people-centred experiences, and about how to integrate accessibility from the ground up in all technological developments.

It was also a great opportunity to connect with third sector entities, educational institutions and social projects that are looking for innovative ways to connect with their communities. We left with the satisfaction of having shared our vision, but also with many new ideas on how to continue improving what we do.

Metaworld Congress 2025: immersive technology for a more human future

Ubicuity’s participation in Metaworld Congress 2025 was a turning point. This event not only allowed us to showcase our solutions, but also to connect with professionals and organisations committed to a more ethical, inclusive technology with a real social impact.

For two days, we were part of an environment where innovation was experienced collectively: from debates on artificial intelligence and neuroscience to immersive experiences that put people at the centre.

Ubicuity was present both with an exhibition proposal and by participating in a round table on AI and neuroscience applied to health. In it, our CEO, Víctor Manuel Morán Rodríguez, shared space with leading figures in the sector. It was a unique opportunity to demonstrate how extended reality can help in therapeutic and educational processes. As well as to reflect on the ethical limits of cognitive data.

As well as, we were lucky enough to live with transformative projects such as Ayúdame3D and listen to brilliant presentations by experts who made it clear that innovation with purpose is possible and necessary.

Events of 2025 so far: visibility, connections and technology

These events have been major milestones in our year and, while each has had its own energy, they have all left us with common learnings:

• Listen to the environment: The conversations have been key to understanding how technology demand is evolving and where we can add the most value.
• Broadening our vision: Going through contexts as different as Barcelona, Miami or Madrid has given us a richer and more diverse vision of the future of XR.
• Continue building community: We have made new contacts, started new collaborations and strengthened alliances that are already producing results.

Most importantly, all of this has happened only in the first half of the year. There is still much to do and many opportunities ahead to continue demonstrating that another technology is possible: one that excites, connects and transforms.

In conclusion at Ubicuity we will continue to work with the same energy so that each step brings us closer to our purpose: to design immersive experiences that leave a positive mark.