The retail sector is evolving rapidly thanks to the adoption of immersive technologies that transform commercial spaces into memorable experiences. A prime example is the alliance between PepsiCo and OXXO, which has led to the creation of immersive stores in Mexico. This innovative model combines advanced technology with user-centered design, offering a shopping experience that transcends the conventional.
In this article, we look at how digital realities and immersive spaces are changing the retail landscape and the potential to apply these ideas to other sectors.

What makes these immersive stores unique?
PepsiCo and OXXO’s immersive stores integrate technology and creativity to deliver a consumer- centric experience. Some of the key features include:
- Interactive and dynamic design: Through screens, projectors and advanced lighting systems, customers can interact with products and promotions in real time.
- Personalized digital content: Analytics tools and IoT technology allow tailoring the experience according to customer preferences, providing personalized recommendations and offers.
- Multisensory environment: Visual and sound effects are combined to transform the commercial space into an attractive and immersive environment.
These features not only enhance the user experience, but also create an emotional bond with the brand, fostering loyalty and increasing the time spent in the store.
The benefits of immersive spaces in retailing
The implementation of immersive spaces in the retail sector is not a fad; it is a strategic response to changing consumer expectations. Among the main benefits are:
- Greater connection with the customer: Immersive environments generate memorable experiences that strengthen the relationship between brand and consumers.
- Increased sales: Personalized, immersive experiences motivate customers to explore more products and make impulse purchases.
- Differentiation in the market: Offering an innovative space allows brands to stand out from the competition in a saturated market.
The role of digital realities
Augmented reality (AR), virtual reality (VR) and Internet of Things (IoT) technologies are fundamental pillars in the creation of these immersive stores. These tools not only enable the design of dynamic environments, but also facilitate:
- Real-time analytics: Through IoT sensors, data is collected on customer behavior, helping to optimize space design and sales strategies.
- Gamified interaction: Augmented reality experiences or interactive games integrated into stores make shopping more engaging and fun.
- Experiential advertising: Projections and digital screens allow brands to communicate messages in a creative and non-intrusive way.
How does this relate to Ubicuity?
Ubicuity’s proposal to transform physical spaces into immersive digital experiences connects directly with this revolution in the retail sector. Projects such as PepsiCo and OXXO highlight the growing importance of combining innovative design with advanced technology to create spaces that attract, engage and retain users.
In the case of Ubicuity, its approach is based on using advanced audio-visual (AV) systems and interactive digital content to design experiences that not only inform, but also excite and connect users to spaces in a meaningful way.
A more immersive commercial future
The collaboration between PepsiCo and OXXO is a clear example of how immersive stores can redefine the shopping experience, opening the door to a future where the physical and digital are integrated to create unique environments.
As more brands embrace this trend, innovation in immersive spaces will continue to set the standard for experience design in retail and other sectors.
If you are interested in how immersive technologies are transforming retail spaces and how these ideas can be applied to different industries, keep visiting our blog – the future of retail is here!