At the first edition of Metaworld Congress 2024, a key event in the immersive technology landscape, the Startup’s Showcase was held, highlighting innovative projects from around the world. Among them, a pioneering solution was awarded in the Digital Realities category, underlining the importance of this emerging technology to transform physical spaces into immersive and interactive experiences, capable of capturing the attention of users and generating meaningful connections.

Why are Digital Realities relevant?

The term “Digital Realities” brings together tools such as Virtual Reality (VR), Augmented Reality (AR) and IoT technology. These technologies do not operate in isolation; together, they allow us to reimagine how we interact with environments, integrating the physical and digital worlds in ways never seen before.

Some of its most common applications include:

• Educational and cultural spaces: Where visitors can interact with enriched digital content that expands learning and understanding.
• Corporate environments: Designed to enhance collaboration, promote productivity and create immersive spaces tailored to the needs of the team.
• Retail and entertainment: Places that captivate customers through personalized immersive experiences and interactive content.

These advances are marking a new stage in the design of immersive spaces, making them not only functional, but also emotionally impactful and memorable.

Metaworld Congress 2024: a platform for innovators

The Metaworld Congress is not only a networking event, but a platform to explore how emerging companies are using advanced technologies to solve everyday challenges and redesign our interaction with the environment.

The Digital Realities category highlighted projects focused on:

• Make spaces more accessible and user-centered.
• Use immersive technologies to increase well-being and productivity.
• Create sustainable environments that harness the power of digital content to enrich physical experiences.

Participants demonstrated how the fusion of digital and immersive tools can solve real problems and offer new opportunities for innovation.

Implications for the future

The recognition of solutions based on Digital Realities highlights their potential to impact sectors as diverse as education, health, tourism and commerce. These technologies allow not only to optimize resources, but also to connect people with immersive spaces through experiences that transform the way we perceive and use physical environments.

With the continued development of tools such as VR, AR and IoT, we are likely to see deeper integration between physical spaces and digital content, creating experiences that inform, inspire and reshape how we live, work and learn.