Trade shows are evolving to become more than just a showcase of products and services: they are now experiential spaces. A prime example is GEALAN’s booth at VETECO 2024, which
Madrid has taken another step towards cultural innovation with the opening of NOMAD, an immersive museum designed to reinvent how we experience art and history. This unique space combines advanced
The retail sector is evolving rapidly thanks to the adoption of immersive technologies that transform commercial spaces into memorable experiences. A prime example is the alliance between PepsiCo and OXXO,
The concept of immersive bars and cinemas is revolutionizing the way we experience entertainment and sports in hospitality environments. Spaces designed to offer unique sensory experiences, integrating technologies such as
Augmented Reality (AR) is no longer an exclusive tool for entertainment or marketing, but a powerful ally in the field of healthcare. Its therapeutic applications are demonstrating a transformative potential,
At the first edition of Metaworld Congress 2024, a key event in the immersive technology landscape, the Startup’s Showcase was held, highlighting innovative projects from around the world. Among them,
In today’s world, art and technology are intertwined in fascinating ways, and art in digital environments has become one of the most innovative trends in the cultural landscape. Madrid Art
